Hello, Wiseman.

I am a builder, entrepreneur, and investor with over two decades of experience building for the web. Offline, I am an adventurer and traveler at heart, living between Ottawa, Montreal, and Japan.

I have an interest in trail running, building for the web, and all things data. I maintain a strong dedication to fitness, self care, cooking and the outdoors.

Right now, I’m building Moon Wisdom Club, a quiet journaling app that keeps time by the moon, for anyone who would like a calm place to write and a guide through each season.

John Wiseman

Entrepreneur

Moon Wisdom Club

2026 — Relaunched

@moonwisdomclub

Moon Wisdom Club is a quiet place to write, explore your birth chart in plain language, and move through each zodiac season with a guide in hand. Every piece of writing is called a mark, kept by moon phase and season rather than by date. Seasonal guidebooks and an Astro Fundamentals primer mean you don’t need to know a single placement to begin. Access is by invitation, alongside a community of more than 50,000 on Instagram.

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Goddess Provisions

2015 — Acquired in 2024

@goddessprovisions

Goddess Provisions is a monthly subscription box that brings together tools for subscribers to create self-care routines, as well as connect with their spiritual self. Goddess Provisions grew to thousands of monthly subscribers and also fostered an online Instagram community of over half a million people. With a focus on nurturing the Earth, Goddess Provisions proudly partnered with Trees.org. Through this joint partnership, they planted over 500,000 trees, making a positive impact on the environment and supporting reforestation efforts.

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Vegan Cuts

2011 — Acquired in 2018

@vegancuts

Vegan Cuts is an online marketplace and monthly subscription service, dedicated to curating a selection of cruelty-free snacks and beauty care products. Since its inception, Vegan Cuts has garnered significant media attention, being featured in prestigious publications such as Elle, The Oprah Magazine, VegNews and Time Magazine.

Vegan Cuts Vegan Cuts Vegan Cuts

run labs

Experimental apps I build to improve my training, learn something new, or just for fun.

Investments

joni

joni

Award-winning, sustainable solutions for all your period needs. joni uses the highest quality compostable, organic and biodegradable materials with FSC, OEKO-TEX® and ECOCERT certifications making joni pads and tampons sustainable options that actually work.

The Sweet Potato

The Sweet Potato

Toronto’s best place to purchase organic and natural foods at Sweeter Prices, located at the heart of the vibrant Junction neighbourhood – and with a newly opened second store location in Bayview/Leaside.

Lido

Lido

Ethereum’s leading liquid staking token, with best-in-class security, deepest liquidity and competitive rewards.